Solving complex business, sales, and marketing goals
The most accurate way to predict a customer’s “next move” in their journey is by using analytics. Combining behavioral data with customer journeys gives sales and marketing professionals the ability to predict critical engagement points. Analytics can also help predict points of attrition, cross-sell opportunities, and market trends. MCH’s team of data scientists and engineers can help you map these important patterns to help solve complex business, sales, and marketing goals.
Predicting Critical Engagement Points
Combining behavioral data with customer journeys gives sales and marketing professionals the ability to predict critical engagement points, points of attrition, cross-sell opportunities and market trends.
MCH Analytics Services
Our solutions leverage our quality data and technology expertise. Get leading-edge capabilities without adding significant capital or headcount. Our services leverage quality data and technology expertise. Explore some of our most requested solutions below.
Data mapping is a free service provided by MCH that shows equivalent elements or schemas among multiple databases. Data mapping allows you to better integrate and match your data to standard source identifiers, enabling your data to be accessible, comparable and ingestible to multiple sources.
Get a deeper understanding of your audience segments. Using attributes from your existing data, along with MCH attributes, this report provides a longitudinal look at defining characteristics such as product type, market segment, geography, buying patterns and more.
MCH takes a multi-tiered approach to customer modeling. Customers may choose one or all three tiers, depending on their needs.
Tier One-Custom Profiling
Understand more about your customers, buying behavior, and sales and marketing strategies by combining your business data with the power of MCH data and analytics. Our data science team leverages the power of cloud computing, statistical modeling, and the latest machine learning techniques to create cost-effective, proven strategies that promote revenue and growth.
Tier Two-Cluster Analysis and Lookalike Audiences
Businesses want to know more about their customers. A cluster analysis is a way for businesses to categorize and organize a group of individuals based on similarities and differences. Understanding the differences allows businesses to focus efforts, expand messaging, and even develop products and services tailored to each group or cluster.
Tier Three-Propensity Modeling
Would you like to know what, when, and where your customers are likely to purchase? These questions, among others, are often answered by propensity models. Essentially, propensity modeling correlates customer characteristics with anticipated behaviors or propensities. MCH will score your customer segments to optimize many variables in your business—anything from how frequently to email clients and prospects, to maturation time needed to convert to a lead to a sale. These scores can often be appended to your CRM or marketing automation platforms.
MCH also helps customers identify new potential customers or lookalike audiences. We’ll analyze how prospects behave, or in some way, resemble your current customers. Bring in new customers who may not be aware of your brand, but meet similar characteristics of those who do, giving you a better chance of making your prospecting efforts successful.
Understand the rate of list decay/fatigue to improve engagement and response rates. On average, a typical B2B list decays at an annual rate of just above 23% per year.
In an era where sales and marketing professionals not only need to validate the success of their outreach programs, understanding the lifetime value of a customer is critical. MCH can help predict the net profit attributed to the entire future relationship with a customer.
MCH can help identify patterns in your transactional data that tell you which products or services are often purchased together. Grow your business by understanding what products are key drivers of your business.
When competition is fierce, reactivating customers is an essential strategy for growth. MCH can provide campaign recommendations for markets that once were strong, but have since fallen off.
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