K-12 Education

As the market leader in verified K-12 email coverage, MCH makes it easy to build relationships with educators through email and digital outreach.  Our unmatched compilation process includes technology, accessing public records, and human verification.  Sales and marketing professionals looking to increase email engagement rates benefit by having more verified K-12 emails. 

Multi-Faceted Compilation

MCH uses a multi-touch, multi-source methodology to update our comprehensive K-12 education database.  Verification, email permission-passing and internal auditing take place prior to adding any source to the MCH database.  

Dedicated Experts

Our commitment to delivering the best possible education data is supported by a team of full-time, U.S.-based researchers, product specialists, data analysts, engineers and technologists focused on driving better quality across four key indicators – accuracy, completeness of records, timeliness and coverage.

Public Record

MCH leverages state and federal public sources to ensure maximum coverage and to offer unique data not available through direct research methods.

Exclusive Monitor^TM Technology

To address the ever-changing education landscape and the churn of 15-20 percent of names and titles annually, MCH developed and continually updates school names via our proprietary Monitor technology.  

Data Quality

MCH is committed to rostering the most current educator data as early in the year as possible. We measure our data quality and progress using several tools, with automated checks and balances on our database to:

• ensure data hygiene,
• append and confirm that the right information is linked to the right school,
• identify emerging job functions, and
• flag schools that may have had significant changes for additional verification.

Our team systematically audits completed campaigns to confirm our quality standards are met.  

MCH Email Quality

To protect the integrity of our clients’ brands, preserve their reputation as an emailer and ensure the success of campaigns and communications, MCH permission-passes email addresses to validate accuracy; educators may opt out of the MCH email database during this process, but few do. This gives our clients known deliverable email addresses for in-house use or for deployment through MCH or other providers. Clients may request refreshes of their email contacts monthly to produce optimal results.