Our K-12 U.S. and Canadian education database is your most comprehensive, up-to-date resource for finding educator marketing lists, prospects and sales leads in North America. Whether you need to create a customized email or direct mail campaign, or supplement leads for your sales team, building a list for successful sales to schools and districts has never been easier.
Multifaceted Compilation – The Power of Many
MCH compiles data using a multitouch, multisource methodology, and continually refreshes the data. We annually update millions of institutional and personnel records combined to provide companies with the most accurate, comprehensive K–12 education database. Our two-source confirmation process is backed in corroboration with both NCES and SEA for our U.S. records, and internal vetting takes place prior to ever adding any source to the MCH database. We call that accuracy with a side of precision.
Dedicated Experts – Targeted, Trusted, Timely
Our commitment to delivering the best possible education data is supported by a team of full-time, U.S.-based researchers, product specialists, data analysts, engineers and technologists – all focused on driving better quality across four key indicators: accuracy, completeness of records, timeliness and coverage.
In our U.S. markets, we leverage state and federal public sources to ensure our clients get maximum coverage. In Canada, the data is collected and verified from official provincial and government sources, among others, to enhance the core data with valuable elements. It also provides unique data not available through direct research methods.
Data Quality Delivered on Time
For the education market, timing is key. That’s why we roster the most current educator data as early in the school year as possible to set you up for success. We also measure our data quality and progress using several tools, with automated checks and balances to:
But why stop there? Our team systematically audits completed campaigns to confirm our quality standards are met every time.
Survey education businesses regularly to reveal new data elements relevant to the market
Gather customer feedback loops to help us shape new product and service offerings
Schedule face-to-face meetings with clients to help us stay ahead of the curve
Implement systematic audits to ensure quality, accuracy and coverage
Invest in cutting-edge technology and dedicated experts who are passionate about data and insight
MCH Email – Where Quality Meets Quantity
MCH email addresses are CAN-SPAM compliant and verified through multiple processes as well as proprietary methodologies to ensure a 97% deliverability rate (much higher than the industry benchmark of 80%-95%). That means our validation processes removes invalid emails to give you higher-quality emails for in-house use or MCH deployments. We have more than 5 million K-12 education emails, a total second to none in the data business.
Need help translating your education data into the information you need? Our analytics services have you covered. Make more informed decisions – faster – to grow your business, retain more customers, and work more efficiently.
MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.See how well we play with others
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