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K-12 Education

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The Highest-Quality K-12 Education Data

Reach K-12 educators with the trusted leader in education marketing.

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Schools
126,049
School Personnel
6,302,778
School Administrators
137,116
School Districts
18,499
School District Personnel
307,775
Superintendent
16,380
School and District Personnel with Email
5,283,925
School Administrators Personnel with Email
110,454
Superintendent Personnel with Email
13,383

Our K-12 U.S. and Canadian education database is your most comprehensive, up-to-date resource for finding educator marketing lists, prospects and sales leads in North America. Whether you need to create a customized email or direct mail campaign, or supplement leads for your sales team, building a list for successful sales to schools and districts has never been easier.

 

Multifaceted Compilation – The Power of Many

MCH compiles data using a multitouch, multisource methodology, and continually refreshes the data. We annually update millions of institutional and personnel records combined to provide companies with the most accurate, comprehensive K–12 education database. Our two-source confirmation process is backed in corroboration with both NCES and SEA for our U.S. records, and internal vetting takes place prior to ever adding any source to the MCH database. We call that accuracy with a side of precision.

 

Dedicated Experts – Targeted, Trusted, Timely

Our commitment to delivering the best possible education data is supported by a team of full-time, U.S.-based researchers, product specialists, data analysts, engineers and technologists – all focused on driving better quality across four key indicators: accuracy, completeness of records, timeliness and coverage.

 

Public Record

In our U.S. markets, we leverage state and federal public sources to ensure our clients get maximum coverage. In Canada, the data is collected and verified from official provincial and government sources, among others, to enhance the core data with valuable elements. It also provides unique data not available through direct research methods.

 

Data Quality Delivered on Time

For the education market, timing is key. That’s why we roster the most current educator data as early in the school year as possible to set you up for success. We also measure our data quality and progress using several tools, with automated checks and balances to:

  • Ensure data hygiene
  • Append and confirm that the right information is linked to the right school
  • Identify emerging job functions
  • Flag schools that may have had significant changes for additional verification

But why stop there? Our team systematically audits completed campaigns to confirm our quality standards are met every time. 

We Listen

Survey education businesses regularly to reveal new data elements relevant to the market

We Ask

Gather customer feedback loops to help us shape new product and service offerings

We Convene

Schedule face-to-face meetings with clients to help us stay ahead of the curve

We Audit

Implement systematic audits to ensure quality, accuracy and coverage

We Innovate

Invest in cutting-edge technology and dedicated experts who are passionate about data and insight

MCH Email – Where Quality Meets Quantity

MCH email addresses are CAN-SPAM compliant and verified through multiple processes as well as proprietary methodologies to ensure a 97% deliverability rate (much higher than the industry benchmark of 80%-95%). That means our validation processes removes invalid emails to give you higher-quality emails for in-house use or MCH deployments. We have more than 5 million K-12 education emails, a total second to none in the data business.

Analytics Services

Need help translating your education data into the information you need? Our analytics services have you covered. Make more informed decisions – faster – to grow your business, retain more customers, and work more efficiently.

How analytics changes the game

  Enhanced ESP Report   Data Mapping   MCH Buyer Modeling   Customer Lifetime Value   Market Basket Analysis   Customer Reactivation   List Fatigue and Decay Analysis   Custom Analytics Projects

Integrations

MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.

See how well we play with others
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What People Are Saying

"MoonPie loves MCH Strategic Data, To the Moon & Back... Thanks a ton for helping our team bring fresh-baked MoonPies to schools all across the U.S. so they have an opportunity to fundraise and reach their educational goals!"
"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly. The quality of the data is also fantastic and we always generate a significant return on investment from our campaigns using the data straight away. I can highly recommend MCH Strategic Data, thank you MCH team for all your help!"
"We partnered with MCH Strategic Data on our Vision K-20 survey. We were able to leverage their valuable expertise and use their reliable data to promote our survey to thousands of educators."

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