October 20, 2025  |  Peter Long

MCH’s Fall 2025 Update Raises the Bar for K–12 Data Quality

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When it comes to education marketing, accuracy gives you the edge. This fall, MCH Strategic Data once again proves why it’s the trusted leader in K–12 data by completing its most comprehensive update yet — delivering verified, up-to-date personnel and institutional information for schools nationwide.

Data That Moves as Fast as Education Does

Every fall, schools across the country experience a wave of staffing changes—new teachers, administrators, and support staff taking on roles that directly shape purchasing decisions. MCH’s Fall 2025 Data Update captures these changes in real time, helping education marketers reach new decision-makers ahead of the competition.

In its August and September update cycles alone, MCH:

• Validated over 4.1 million school personnel records
• Added more than 380,000 new educators
• Refreshed 235,000+ verified email addresses
• Updated data for 70,000 schools nationwide, with 15,000 more in progress

This level of precision ensures that every record in MCH’s database reflects the most current, accurate picture of K–12 education today.

A Smarter Way to Update Education Data

Behind these results is a powerful combination of automation, artificial intelligence, and human expertise. MCH’s proprietary data infrastructure includes over 90,000 custom-built programs — each designed to monitor, verify, and update education records continuously.

These programs, enhanced with AI and machine learning, flag new personnel, detect changes in school leadership, and validate contact information every 30 days. The result? Data that’s cleaner, faster, and more dependable than any other source available.

The Competitive Advantage for Education Marketers

In K–12 marketing, reaching decision-makers first makes all the difference. Being first to connect with new hires or newly promoted administrators gives your brand a distinct edge—and that’s exactly what MCH’s data makes possible.

Education marketers who rely on MCH gain:

• Early access to new K–12 decision-makers
• Higher campaign performance from cleaner, deliverable data
• Fewer bounce rates and improved email deliverability
• Actionable insights to guide strategic planning year-round

Trusted Data in a Fragmented Landscape

With the U.S. Department of Education recently closing its data operations, many marketers are struggling to find reliable sources of K–12 information. MCH’s privately compiled and continuously verified database now stands as the most complete, independently maintained resource in the nation—built specifically to serve the needs of education-focused organizations.

The Bottom Line

Data quality isn’t just about accuracy—it’s about opportunity. MCH’s Fall 2025 Update ensures that marketers, publishers, and service providers can confidently reach educators who are ready to engage, purchase, and innovate.

Ready to see what cleaner, smarter K–12 data can do for your marketing strategy?

👉Contact Us or Find Your Audience today!

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About MCH

For nearly a century, MCH has empowered educational marketers with the data, tools, and solutions needed to thrive. Our cutting-edge technology continuously updates and verifies millions of educator records, ensuring you have the most accurate information for your campaigns.

Use our free ListBuilder tool to explore our education data, or Contact Us to strategize as a team.