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MCH integration with HubSpot

February 28, 2019  |  Angela Ridpath

MCH Strategic Data Announces Full Integration With HubSpot

Businesses lose millions of dollars annually due to poor quality data. MCH Strategic Data and HubSpot offer smart solutions to fix the problem. HubSpot users now have access to the cleanest, most updated MCH data available. Users save time, increase efficiencies, and make the most informed sales and marketing decisions.




MCH Strategic Data, the leader in institutional data solutions, announced a strategic technology integration with the popular marketing automation and CRM platform HubSpot. DataLocity, the MCH solution, now enables HubSpot users to seamlessly integrate MCH’s quality data into their HubSpot instance. With DataLocity, HubSpot users are able to improve data hygiene while adding depth and dimension to their current database. In addition to filling data gaps, HubSpot users will also be able to add new MCH prospect data when needed. This feature is extremely valuable for businesses who need to keep a sales funnel full at all times.


“According to Gartner, the financial impact of poor quality data on organizations is $9.7 million per year,” said Angela Ridpath, VP of Marketing for MCH Strategic Data. “It can affect important business functions such as developing and planning sales territories to conversion rates of marketing campaigns.”


This off-the-shelf solution offers shared benefits to both HubSpot users and MCH customers. 

  • Get near real-time data updates with the most current MCH data.
  • Avoid manual entry of fixing gaps or making corrections to marketing or CRM data.
  • Append demographic and firmographic information to get a 360-degree view of customers and prospects.
  • Add MCH prospects on demand.

“MCH is continuously seeking ways to empower our customers to harness our data to the fullest potential,” said Ridpath. “DataLocity allows HubSpot users to access the cleanest, most updated MCH data available. Users save time, increase efficiencies, and make the most informed sales and marketing decisions.”


Read the full press release.



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"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly."
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"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher."
"MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support."
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