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Libraries

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Harness the Buying Power of Libraries

Find leaders who make library purchase decisions.

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Branch Library
7,203
Main Public Library
9,108
Member Library
2,931
Public Library
16,690
Public/Regional Library System
479
State Library
51

Community Pillars with Buying Power

As staples within their communities, libraries are frequent purchasers of books, technology, office supplies, and more. Libraries have significant buying power as government funding via the Institute of Museum and Library Services is available to each state through the Library Services and Technology Act. The Innovative Approaches to Literacy grant program from the U.S. Department of Education also supports school libraries working to foster reading skills at the critical early years of a child’s development. These resources provide vital assistance, giving libraries across the country the financial and purchasing power to serve their communities.  

 

Libraries Database

MCH's database includes both public and state libraries. Since they often have complex organizational structures, finding the right contact for decision making can be difficult. While the head librarian or director may have great influence over decision making at some libraries, a collection development librarian may be the key decision maker of purchases at others. Ergo we collect a comprehensive list of library contacts including titles such as:

Library Director

State Librarian

Librarian

Head of Reference

A/V Media Librarian

Youth Services Librarian

Young Adult Services Librarian

Verified and Validated

MCH’s library data is compiled by our in-house, U.S. based research team. Our library data specialists use telephone surveys to update and validate demographic, specialty information and job functions. The team also compiles client feedback and makes monthly updates based on USPS-approved CASS, LACS and National Change to Address systems.

 

MCH Email Quality

MCH email addresses are verified and validated through multiple sources as well as proprietary methodologies. This gives our clients known deliverable email addresses for in-house use or deployment through MCH or other providers. Clients also have the option to request refreshes of the email contacts monthly to keep databases up-to-date and improve overall deliverability.

Analytics Services

You can also count of MCH to translate library data into the insights you need with our analytics services. Make more informed decisions - faster - to grow your business, retain more customers, and work more efficiently.

Find out how our analytics services can be a gamechanger

  Enhanced ESP Report   Data Mapping   MCH Buyer Modeling   Customer Lifetime Value   Market Basket Analysis   Customer Reactivation   List Fatigue and Decay Analysis   Custom Analytics Projects

Integrations

MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.

See how well we play with others
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What People Are Saying

"MoonPie loves MCH Strategic Data, To the Moon & Back... Thanks a ton for helping our team bring fresh-baked MoonPies to schools all across the U.S. so they have an opportunity to fundraise and reach their educational goals!" Rob Holder
MoonPie Fundraising Team
"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly. The quality of the data is also fantastic and we always generate a significant return on investment from our campaigns using the data straight away. I can highly recommend MCH Strategic Data, thank you MCH team for all your help!" Victoria Lysons
Head of Marketing Cardea Solutions
"We partnered with MCH Strategic Data on our Vision K-20 survey. We were able to leverage their valuable expertise and use their reliable data to promote our survey to thousands of educators." Karen Billings
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