Community Pillars with Buying Power
As staples within their communities, libraries are frequent purchasers of books, technology, office supplies, and more. Libraries have significant buying power as government funding via the Institute of Museum and Library Services is available to each state through the Library Services and Technology Act. The Innovative Approaches to Literacy grant program from the U.S. Department of Education also supports school libraries working to foster reading skills at the critical early years of a child’s development. These resources provide vital assistance, giving libraries across the country the financial and purchasing power to serve their communities.
MCH's database includes both public and state libraries. Since they often have complex organizational structures, finding the right contact for decision making can be difficult. While the head librarian or director may have great influence over decision making at some libraries, a collection development librarian may be the key decision maker of purchases at others. Ergo we collect a comprehensive list of library contacts including titles such as:
Head of Reference
A/V Media Librarian
Youth Services Librarian
Young Adult Services Librarian
Verified and Validated
MCH’s library data is compiled by our in-house, U.S. based research team. Our library data specialists use telephone surveys to update and validate demographic, specialty information and job functions. The team also compiles client feedback and makes monthly updates based on USPS-approved CASS, LACS and National Change to Address systems.
Prior to placing any email address on the MCH library data file, they are permission-passed for quality and accuracy. During the permission-pass process, we send the recipient an email explaining who we are and what services we provide. At that time, the recipient is able to opt-out of the database. This process ensures that we have the most accurate email on our database. In addition, emails that are undeliverable are removed from the database to improve the accuracy of the data.
You can also count of MCH to translate library data into the insights you need with our analytics services. Make more informed decisions - faster - to grow your business, retain more customers, and work more efficiently.
MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.See how well we play with others
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