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Nursing Home Retirement Home and Assisted Living

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Tap Into a New Revenue Stream With MCH Data

Target nursing homes, retirement homes and assisted living facilities.

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Long-Term Care Facilities

34,223

Long-Term Care Facility Personnel

217,322

Assisted Living Facilities

14,604

Corporate Headquarters

423

Nursing Homes

14,917

Retirement Homes

10,157

 

As the baby boomers age, the need for nursing homes, retirement homes and assisted living communities increase.  The aging population, in addition to a growing need to support patients with dementia, are factors that contribute to the growth of this sector.  These facilities offer a broad range of services and spend money on consumables such as office supplies, cleaning supplies, technology, food services and more. MCH compiles demographic and firmographic data for nursing homes, retirement homes and assisted living facilities. Segment data by institution size, for-profit or non-profit status, services offered, and more. Build a list.  Fill your funnel. Grow your business with MCH data.

Multi-Faceted Compilation

The MCH Nursing Home/Retirement Home database is compiled by MCH’s dedicated research team of full-time U.S.-based researchers. Telephone surveys are used to update and validate job functions, demographic and firmographic information and services. Additional updates to the file are captured through client feedback.  The database is USPS-approved CASS, LACS and National Change of Address certified. New institutions are added through web research and phone verification.


Email Quality

Email addresses for personnel are validated via a Permission Pass, in which we send the addressee an email explaining who we are and the services we provide, with an option to opt-out of receiving emails from our clients. This process makes sure that we have current and deliverable email addresses.  Any addresses that "bounce" back as invalid addresses during the initial Permission Pass are removed from the database to improve the accuracy of the data. Additionally, to keep our data as fresh as possible, MCH removes bounced email addresses that are recorded from campaigns that we deploy internally through our Channel_e service.

Integrations

MCH has several plug and play applications that integrate with the most popular CRM and Marketing Automation Platforms. We also build custom integrations to fit any sales and marketing tech stack.

See how well we play with others
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Analytics Services

Translate data into the information you need with MCH’s analytics services. Make more informed decisions faster to grow your business, retain more customers and work more efficiently.

How analytics changes the game

  Enhanced ESP Report   Data Mapping   MCH Buyer Modeling   Customer Lifetime Value   Market Basket Analysis   Customer Reactivation   List Fatigue and Decay Analysis   Custom Analytics Projects

Enterprise IT Development

MCH can help you build tools and applications that are specific to your organization’s technology needs. Our services range from IT consulting to enterprise development and implementation.

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Amy Rambo, President

Amy Rambo

President - Ringleader

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The key to Amy’s success isn’t her ability to channel her inner cheerleader or ringleader on command, but it’s her knowing never to channel them at the same time.  Prior to her 10+ years at MCH, Amy held various positions in IT and technical development and leadership. Amy is passionate about her faith and her family. When not at MCH, she enjoys family time, riding horses, and traveling.  

 

Favorite Quote –“Challenges are what make life interesting and overcoming them is what makes life meaningful.”-Joshua J. Marine

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Ken Hughson, Chief Financial Officer

Ken Hughson

CFO - Money Maestro

Ken started working at MCH in the stone age when the accounting department was stocked with #2 pencils, erasers, and calculators.  With a tenure of 40+ years, Ken has reshaped the accounting department to include general accounting functions, payroll management, preparing financial statements, tax returns and developing strategic business reports.  In his spare time, Ken spends time cheering on the Northwest Missouri State Bearcats, enjoying his grandchildren, and relaxing with family.    

 

Favorite Quote –“Baseball is 90 percent mental. The other half is physical.” Yogi Berra
 

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Angela Ridpath, Vice President, Marketing

Angela Ridpath

VP Marketing - Chief Storyteller

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Angela got into words early by writing and selling newspapers to her fifth-grade classmates at a nickel a pop.  She has a B.J. degree in Advertising from the University of Missouri’s School of Journalism and has worked with some of the nation’s largest brands, Capital One, MetLife, and Walmart to name a few.  Angela believes good marketing starts with data-driven audience insights. In her spare time, Angela enjoys spending time with her family, practicing yoga, and reading.

 

Favorite Quote – “The more you read, the better you’re going to become as a storyteller.” – Stan Lee

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Peter Long, Chief Executive Officer

Peter Long

CEO - Grand Poobah

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Peter is the grandson of Forrest E. Long, founder of MCH. Prior to taking over the family business, Peter worked in the Information Technology Audit Services group at Coopers & Lybrand in Boston, Massachusetts. His client work included many national companies, including Fidelity Investments, Lotus Corporation, Raytheon Corporation, Boston University, and Bank of Boston.  Peter is a visionary leader who has been instrumental in reshaping a 90+-year-old business into a leading data and technology solutions provider. Peter is an active member of over 15 professional associations including the Young Presidents’ Organization (YPO), Direct Marketing Association (DMA), Entrepreneurial Exchange and Helzberg Mentoring Program. In addition, he has served on the board of directors for the following not-for-profit organizations: Secretary of The Vision Research Center of Kansas City, Past President of The Kansas City Chapter of YPO, and The Freedom Writers Foundation. In his spare time, Peter enjoys traveling, skiing, and spending time with his family. He also enjoys reading and golfing.

 

Favorite Quote – “Don’t let the people who say it cannot be done get in the way of the people doing it!” Dr. Edwin T. Long

 

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Kelly Holder, Chief Information Officer

Kelly Holder

CIO - Chief Technical Ninjaneer

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Kelly packs 48 hours into a 24-hour day. It’s a good thing that we keep him fueled with an endless supply of Diet Mountain Dew.  Kelly has an impressive track record for improving efficiency, developing new capabilities, growing revenue, and creating works of art with his empty soda cans.  He holds multiple degrees and over a dozen professional certifications, has presented and published at multiple MIS conferences including the NCES, and was the lead data analyst and architect of the Kansas State Department of Education’s P20 database.  He’s a former college instructor and humanitarian who is passionate about education, his family, working with non-profits, and finding ways to give back to the community.


Favorite Quote – “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

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What People Are Saying

MCH has been a long-term partner with us and their industry knowledge and expertise for health, education, and government-related data has helped our clients immensely. Their data team is very professional, friendly and responsive, a joy to work with! We look forward to working with them in the future. Hannah Rivera
Exact Data Vice President, Client Services

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